Brands for the Centre of Finnish Fashion have been selected

The new hub for Finnish fashion, Garden, opens its doors in Helsinki on November 15th. Garden will house central names on the Finnish fashion circuit along with rising stars. The brands Arela, Samuji, Terhi Pölkki, éNHats, Hálo and Nomen Nescio will open their own shops in the centre. Garden will also host the natural cosmetics brand Jolie and Tre Gallery & Books, with a book and magazine selection curated by the independent Helsinki bookstore Nide. Tre Gallery & Books will also invite an assortment of shop-in-shops to the venue, with Klaus Haapaniemi as the first of these.

Garden also has a mission to highlight young designers and rising talents. The Garden Room will showcase and sell collections by, e.g., Mannisto, Rolf Ekroth, ONAR Studios and Maria Korkeila during the spring 2019 season. In addition, the gallery space will also host exhibitions by students from the local Aalto University and the fashion journal SSAW Magazine. Exhibition makers navigating between fashion and art include Daniel Palillo and ensaemble.

“Garden showcases the best of Finnish fashion for both Helsinki locals and visitors to our city. Our aim is to help companies gain growth and to offer a testing ground for young designers to build their brands,” explains Miia Koski from the initiative’s spearhead organisation Juni Communication & Production. “Fashion has become one of the most interesting phenomena in Finland – it deserves a space of its own that enables both experimental and commercial action.”

The space will also host various events such as fashion shows, presentations, discussions, sales events and guided tours of Finnish fashion. “We believe that such an extensive and interesting collection of Finnish fashion can attract more visitors than individual shops. The centre also serves to enliven the city centre and support Helsinki’s aim of fixing itself on the international fashion and design map,” says Letting Manager Ville Laurila from Ilmarinen, the company in charge of the Kämp Galleria complex. Garden encompasses the whole upper floor of Kämp Galleria.


Samuji is a Finnish creative studio founded in 2009. The brand launched its first women’s collection in 2011. Today, the studio designs a womenswear collection, an accessory line and the interior collection Samuji Koti-Home. The brand’s core values are sustainability and responsibility. All products are produced in Europe from European and Japanese materials. Samuji has shops in Helsinki and New York, along with close to one hundred sales points in Europe, Asia and America.


A brand-new maker of brim hats has arrived in town, éN Hats. The trendy hat brand has already delighted hat lovers in Asia. The collection’s soft, unfinished, unisex hats come in a fabulous variety of colours and are born in central Helsinki on Korkeavuorenkatu. éN Hats has recently opened an online shop,, where visitors can also get acquainted with the colourful and happy éN lifestyle. Garden’s éN Hats hat store has plenty of must-have headwear for international fashionistas.

TRE Gallery & Books

Experience-driven book stores are all the rage around the world. The concept store World of TRE joins forces with the independent bookstore Nide to drive Helsinki’s version of the trend that has been especially popular in Asia. Garden will host a cosy bookshop on its central square, offering the city’s best selection of cultural books and magazines, curated by Nide.

The TRE Gallery & Books complex will also open a Klaus Haapaniemi shop-in-shop, a magical world with a unique chance to see a wide selection of the popular London-based Finnish designer’s interior products, kimonos and accessories. A flower bar adds even more thrill for the eyes and proposes to take home a bouquet of cut flowers along with a book. The Klaus Haapaniemi shop is the first in a series of pop-up concepts invited along by TRE Gallery & Books.


First-class materials, careful choices of colours and minimalistic forms characterise the Finnish fashion brand Arela. The elegant brand is run by a mother and two daughters and is especially known for cashmere knits and a knitwear maintenance service. The distinct charm of Arela has been noticed by journals like British Vogue and the New York Times. The brand is sold in Europe and Asia at, e.g., Tom Greyhound Soul and Harvey Nichols.


Nomen Nescio is a brand for people touched by minimalistic aesthetics and life principles. The designs are stripped of everything unnecessary to give space and importance to the essentials.

The products are anonymous and they adapt to the user’s needs and background, serving to strengthen their individual personality. The clothing items come without any external or in-built elements referencing gender, age or position.

Vogue’s Suzy Menkes listed Nomen Nescio as one of the names in unisex fashion that has broken through the gender divide.


Hálo is a womenswear label founded in 2017. It is inspired by the cycle of eight seasons in Lapland as well as the natural light phenomena of arctic nature. Hálo’s year-round collection includes interesting jacquard fabrics, colourful prints and timeless silks.


Founded in 2011, the shoe brand Terhi Pölkki represents Finnish shoe know-how on the international level. The label runs on first-class design, which is complemented by socially and environmentally responsible production methods and high-class materials. Terhi Pölkki’s shoes combine Nordic minimalism, femininity and practicality. In autumn 2018 the selection will also include bags and accessories.


Top quality, contemporary natural cosmetics from Finland and abroad. Make-up services and individual skincare consultations. Jolie Beauty is a cosmetics house with an open heart and an eagerness to find the most suitable beauty tricks for everyone, bringing a natural touch along with elegance and wellbeing to both everyday and festive moments.

Kämp Galleria, upper floor
Pohjoisesplanadi 33

Garden spreads out over the whole upper floor of the Kämp Galleria complex. Garden’s architectural design is by Futudesign, and Juni Communication is in charge of the project’s curation and communications. Juni is a Helsinki-based expert in international fashion and design communications. Garden will collaborate with a wide array of fashion and design companies and institutions, including Aalto University’s Department of Design (Fashion)  and the Fashion in Helsinki series of events held every year in May.

Inquiries and press images:

Martta Louekari
Communications Director
Juni Communication & Production
tel. +358 40 5284818
[email protected]


Ville Laurila
Letting Manager
tel. +358 40 501 0040

Find all the best brands at Kämp Galleria

Kämp Galleria is Fashion District Helsinki: here you’ll find all the finest Finnish and international fashion brands under one roof: Marimekko, COS, Furla, Hugo Boss, Samsoe & Samsoe, Sartoria Rossi, Schoffa, Efva Attling and many more. Personal service and high-quality products are the essence of our philosophy.

The elegant architecture, the historical milieu, and the nearby luxury hotels Kämp and GLO create their own, unique addition to the international atmosphere of the Fashion District. Enjoy fashion, beauty, and taste sensations in Kämp Galleria, where both the products and the service are unparalleled. Welcome to the most stylish shopping centre in Finland!

Finnish fashion hub coming to Kämp Galleria

In November 2018, shopping centre Kämp Galleria’s second floor will be home to a completely new concept, Garden. The space will include shops, showrooms and studios as well as restaurants. Garden is set to be the world’s most important hub for Finnish fashion.

– Fashion has become a buzzing industry in Finland. Garden brings the most interesting names in the business together, and also closer to shoppers and tourists. It is a great opportunity for new designers to showcase their talent to a wider audience, says Miia Koski of Juni Communication & Production, who is in charge of curating the new concept.

Garden will host 10 retail spaces, three restaurants, studios and showrooms. There will also be a small fashion gallery and plenty of space for events. The large skylight dome, greenery wall and adjoining Kämp Hotel rooftop terrace will give the place a lush, luxorious feel.

Garden brings new life to the city centre

Creative industries tend to flourish in old industrial areas at the edges of town, but Garden wants to bring the new names of Finnish design right into the city centre. Kämp Galleria’s three millions annual visitors and its central location will definitely give the Finnish fashion industry a boost in visibility and accessibility.

– By investing in Garden and transforming Kämp Galleria’s second floor into something completely new, Ilmarinen is providing Finnish designers a fantastic opportunity to thrive. Of course we hope that these new brands will spread out and lease more retail space as they grow. Garden will bring new life to the city centre and help make Helsinki an internationally recocgnized fashion and design city, says Letting Manager Ville Laurila of Ilmarinen.

Kämp Galleria is a luxury-oriented shopping centre in the heart of Helsinki, owned by Ilmarinen. Futudesign is responsible for the architectual design of Garden and Juni Communications for curating the concept. Juni specializes in export projects in the fields of fashion, architecture and design. Garden will be actively collaborating with fashion/design businesses and institutions, such as Fashion in Helsinki and Aalto University.

Menswear boutique Fere is open!

Kämp Galleria is happy to welcome new store Fere, opening August 6th! Fere is a full-service menswear store that specialises in high-quality gentleman clothing and accessories. In addition to tailoring services, Fere carries the finest Italian and British high-end menswear brands providing you entire outfits with uniquely stylish details. Brands include Brioni, Loro Piana, Crockett & Jones, Turnbull & Asser, Pal Zileri and Kiton.

Opening hours
MON – FRI 10:00 – 18:00
SAT 11:00 – 16:00
SUN closed


Welcome to the new Marita Huurinainen Store!

Marita Huurinainen has opened a new store on the first floor of Kämp Galleria. Come by and take a look at the gorgeous new space and wonderful Spring/Summer 2018 collection!

As in all Marita Huurinainen designs, Finnish nature has been the inspiration behind the SS18 collection. The collection features hand-painted fabrics and includes a wonderful selection of dresses for the summer party season, e.g. Sculpture dress (second from left) or Sunset dress (second from right).

The new Marita Huurinainen Store is a light, warm and spacious forest of design, complete with custom-made wood furniture and Finnish trees. The store will have regularly changing displays of new products to keep the atmosphere fresh and interesting.

(Please click for larger pictures)

Marita Huurinainen is a Finnish fashion brand by designer Marita Huurinainen. Maritas collections include ready-to-wear, accessories and shoes. Signature products of the collection include the wooden WAVE shoes and the WILD fur & reindeer collection. The WILD collection uses only furs of wild animals which have lived their free lives in Finnish wilderness and were hunted for natural conservational reasons. WILD offers a responsible alternative for wearing fur.


Welcome to the new Schoffa!

Finnish menswear brand Schoffa has opened a brand-new store on the first floor of Galleria Esplanad, near the Mikonkatu entrance.

Staying true to our roots, the store provides a full made-to-measure shirt experience, as well as added tailoring services. We also offer made-to-measure suits in the finest Italian fabrics; including Loro Piana, Vitale Barberis Canonico, Ermenegildo Zegna etc. Having established ourselves on the more formal side of menswear, we have now created a casual line consisting of oxford shirts, merino wool knits and slim chinos. At our flagship store, you get to see and experience the full seasonal collection; including limited-editions and special collaborations. Be sure to drop by at any time!

Galleria Esplanad (1st floor)
Pohjoisesplanadi 33
Helsinki, Finland
Tel: +358 45 1139870

Opening Hours:
Mon-Fri: 10-20
Saturday: 10-18
Sunday: 12-16

See you at the store!

Galleria Esplanad’s 2nd floor to be fully renewed

Galleria Esplanad’s second floor will be completely renewed in 2018. The renovation begins in March and the reopening is set for November. The ground floor is open for customers as usual.

The renovation is part of a larger, conceptual redesign that allows Galleria Esplanad to better meet customer demands. Construction work is carried out as discreetly as possible, and we apologize for any convenience during the renovation.

Updates about the renovation will be available on our website, social media channels and inside the shopping centre.

Renewed GANT Store is now open

The newly renovated GANT Store is open again. We warmly welcome you to take a look at the store and our spring collection!

Michael Kors Spring 2018 collection

This spring, ‘80s influences meets urban edge, creating a bold yet elegant ease. There is menswear shapes and biker-chic references, juxtaposed with romantic blouses and a-line silhouettes. Heavy silver-tone hardware, sleek palettes, ruffles and lace update classic silhouettes with masculine-femme details. The blend of luxe accents and tough-chic styles round out the inspired offerings in this glamorous yet cool set.

Welcome to Michael Kors, Mikonkatu 3.

Spring 2018

Michael Kors is a world-renowned designer of luxury accessories and ready-to-wear, offering a lifestyle for the consummate jet setter that is as sophisticated as it is indulgent and as glamorous as it is modern.

Nina’s is open!

Welcome to our newest store Nina’s at the corner of Pohjoisesplanadi and Mikonkatu.

Nina’s is a fashion paradise located in the heart of Helsinki. Here you can find the most sought after fashion items of the moment! We value the classics, products that stay with you through out the years. Nina’s is best known for their great accessories. Our selection of shoes and bags from Prada, Miu Miu, Alexander McQueen, Gianvito Rossi will take your breath away. Looking for an outfit for every day, or something for that special occation? Philosophy di Lorenzo Serafini, Moschino, Carven, Cedric Charlier are synonymous with quality and style. You will find your dream outfit from our edit. We don’t just sell fashion at Nina’s. We will help you find your own style and create a dream wardrobe for you.