Samuji is a creative studio and design house founded in 2009. Our work focuses on design and consulting, and is based on the values we hold dear in everyday life: a love of necessary things, simple functionality, and kindness. Our ambition is to produce timeless and sustainable design that serves a purpose yet carries a story. The first Samuji collection was launched in 2011. Today, we present four ready-to-wear collections annually, and our homeware line Samuji Koti was introduced in 2014. The word koti means home in Finnish, and the collection consists of tableware, print fabrics, textiles, home accessories and unique art pieces. The collections are sold in our own stores in Helsinki and New York, our online store, and through selected stockists in Europe, Asia and America.