Filippa K reopened its flagship store in Helsinki with an updated store concept, embodying the fashion house’s unique take on Scandinavian identity.
The interior balances the raw and the refined by abstracting references from nature into a new expression.The concept is a collaboration between Creative Director Liisa Kessler, her Filippa K team, and Profan: the Swedish architect trio of Disa Braunerhielm, Maximilian Olsson and Anton Bogårdh.
As a nod to Liisa’s Finnish heritage, Helsinki is the first location to be redesigned with Filippa K’s new identity and display its updated logotype. The opening was the first step in the Swedish brand’s international expansion strategy which will see it entering new markets outside of Northern Europe.
The new flagship extends across two floors of Helsinki’s Kämp Galleria. The location was once home to the famous Strindberg art salon and was later transformed into an iconic café and restaurant connected by a grand staircase — the centrepiece of Filippa K’s store today.
Inspired by the Nordic sky, the ceilings mimic natural sunlight with a sustainable LED light concept. Dynamic, programmable hues dissipate through a canvas filter and bounce off the pristine white walls, filling the rooms with a 1970s warmth. The space is grounded by vibrant red-orange flooring throughout: a strong expression of Filippa K’s bold, warm minimalism.
Filippa K’s full women’s and men’s collections are sold at the Kämp Galleria flagship. Women’s ready-to-wear is available on the ground floor, while the upstairs features menswear and a selection of womenswear. Shoes and accessories are placed throughout both floors.